Photos from Photoshoot 2

I would say more thought was taken into consideration when taking the photos for photoshoot 2. As we were able to use a light that we could manoeuvre around the models and we were in an environment where we were able to use different backdrops. Although both photoshoots used professional cameras, the use of more efficient equipment for shoot 2 made shoot 2 more eye catching and eligible for my front cover.

Photos from Photoshoot 1

In this Prezi we see a few of the photos taken in photo shoot 1. Majority of them won't be used in the magazine as I'll need to take some again and I genuinely don't have enough room for most. They were taken in a different location and with different people to Photo shoot 2. I purposely wanted a different variety of location and people I knew to be involved with the magazine.

Mamudas Outfit

Mamudas clothing

The first outfit for Mamuda was the leather jacket and crop top. I felt that leather jackets are worn a lot recently due to celebrities excessive use of them in public. Due to me having a leather jacket I felt that my model would be best suited to wear that in the photo shoot. The crop top is also ''in'' at the moment or has been ''in'' for a while. I felt the two matched well especially with the necklace that I thought may give the connotion of wealth as it does on the likes of Jay-Z, Kanye West etc.. however the gold necklace was more suited for the female model.

Photoshoot 2

The second photoshoot I took consisted of my colleagues Mamuda, Ade and Josh. I felt that they could enhance the magazine in a more positive as they seemed to have more a 'hip-hop/rap look' than the models I had used in Photoshoot 1. The black/white backdrops helped me get very professional pictures that I intend to use in the magazine. From advice of my colleagues, the white backdrop seems to be more sufficient for my front cover, wheras, the black backrop pictures would be more efficient on my 2 page spread. The clothing worked out very well and I'm very pleased of the contributions that everyne made to get these photos. This involved my colleagues and I brnging clothes that we felt would be efficient for this shoot.

This is one of the photos I took of Mamuda and Ade. I feel that the light was efficient due to the complications of bad pictures and complications seeing the models when we tried without the light. Most of the pictures seem to have quite distinct shadows which may be due to the positioning of the light as the light was quite close to my models. The shadows are quite annoying and I wouldn't like to see them on my front cover. I may try to solve this by using the magic wand tool which hopefully would be able to remove the shadow.

My colleagues seemed to like the white backdrop as oppose to the black backdrop. This wasn't the case for my models and I however, who preferred the black. Nevertheless a number of my colleagues have advised me to use this particular photo as the cover photo for my magazine. I like the idea of this and can see the black backdrop photos incorporated into my contents and 2 page spread.

This photo I particularly liked as my model has done an impressive job in connoting the 'serious' look I was going for. Artists in my genre don't usually smile or gleam their teeth they seem to keep a very stern look as we can see. The direct look into the camera with hidden emotion shows professionalism and will definitely be used in my magazine. I feel that the lighting work although there is an evident shadow in the back that I may need to try sort out. However this photo is one of the many that I was very happy with.

Photoshoot 1

I'd like to call this a practice photo shoot as I wasn't particularly happy with what I had done.

My first photo shoot consisted of my friends Wilfred Kiondo and Jamel MacFarlane. I felt that they had the appropriate look of a rap artist that I was going for therefore suited well for my photo shoot. I feel however that these photos will have to be taken again as I'm not particularly happy with the mise en scene involved in some of the pictures. I had taken quite a few photos in this area however these are the few that show the inappropriate mise en scene and position of photo.

 In this photo I am very pleased of the position of my model and the hand gestures made with the piano. However the vase and microphone stand are not giving the best outlook of a rap magazine and in my opinion deem inappropriate therefore this particular picture would have to be taken again. Not showing the face of the model in this picture gives the audience the opportunity to focus more on the piano and not specifically the person playing it. I want my audience to prioritise music and not necessarily the people playing it.. although the people playing them are as important also.

This photo was to signify a rap battle of some sort. I feel that their positions give a really professional touch on a rap battle however yet again, an aspect of mise en scene is not to my liking. I feel these pictures have given me more incentive on what I was doing wrong when taking these. I feel the stances and hand poses are essential to the photo and when I ask them to take it again, I will ask them to do exactly the same poses they did before. The position of the mini stand on the table with the religious cloth on top drives away from the theme rap, which will mean I'll have to take these photos again. I feel, and as told by my colleagues, that this seems to infer that its a Gospel genre rather than Rap

The mise en scene in this photo seems to be non-existent as I've taken it against a white background. I now realise that its clear a door is positioned on the far left which is inappropriate and takes away the professionalism of the photo. The sight of the light switch also gives a sort of 'cheap' look in my opinion... However, due to the colour of the switch being gold and the appearance of the watch connotes wealth in a way and the sight of the door could just enhance the environment he's in.

This photo also happened to have bad mise en scene. I felt that this pose would relate to a similar pose of rap artist Jay-Z that I've found before. I felt it connotes seriousness and business. However some aspects of mise en scene weren't necessarily appropriate. The clothing was alright, however, the posters on the wall and some of the items in the background weren't necessarily appropriate. I'd hope to be able to take this picture again with the
mise en scene improved.

The picture below happened to be what I was going for with the picture above. I told my model to have his hands in a sort of pondering pose but also business like and with this image in mind. I hope to incorporate this specific image when I take the photos again, and when I do I also hope to use Jay-Z as a sort of 'template' and influence for the rest of my pictures.

Sketch 2 of Front Cover

Sketch 1 of Front Cover

Extra Product Analysis

Email w/ responses evaluation (Prezi)

Email Responses

These are responses from my fellow colleagues about my brand name. They seem to find the brand an interesting pun and play on words and as Shauna said its an 'interesting feature'. Their opinions have made me sure that 'Rap-id' will be the name of the brand as it seems to be appreciated and liked by the people I have asked.

Emails of opinions

I have emailed a few of my friends for their opinons on my magazine. I feel that their opinion will be essential to my final opinion as they are also in the age group of who my magazine is aimed at. I've told them the name I feel would suit best for my magazine and have left it open for them to put down any names that they would prefer also.

Location + Model Ideas

• In terms of location, I intend to take the majority of pictures in my house. I have clear pale wallpaper where my model can pose infront of. I feel this is appropriate as my model will be easy to edit out when I start choosing different wallpapers for my magazine cover. I will try to take some pictures outside but I'm not sure that they will be on the final two page spread, contents or cover page in the end. The pictures will preferably all be taken inside. I intend to take a lot of pictures with different types of clothing and in different areas of my house.
• I also think that the photography room would be another ideal place to take photos. With the right equipment and in the right environment I think I'd be able to take sufficient photos for my cover photo or my two-page spread. The backdrop would give it a more professional outlook and would be easy to photoshop when I am choosing the final pieces.
• The model I have chosen is my friend, Mamuda Conteh. My friend has had modelling experience previously therefore I feel she will be a suitable person to be on my magazine. I will also choose Wilfred Kiondo who I feel has 'the look' of a hip-hop/rap artist therefore I would appreciate him in the magazine. I also know he's a fan of that genre so it should be easy to work with him on this. I have asked both of my models for their permission to work on my magazine and they have accepted my proposal.

I intend to use a Nikon Camera as I'm very pleased of the quality of my pictures when I've taken pictures with it before. I'm confident that this camera will deliver high quality pictures of my model and will ultimately be very efficient for my magazine in the long run

Masthead

I'd ideally want my brand to not be too flashy however I would also like there to be an element of wealth included. This may sound strange but I feel silver incorporated in the brand could prove to position my audience in a sufficient position considering my genre. I feel that this brand with the lining of gold gives the masthead a cool affect.The name 'RAP-id' (also chosen by those who took the questionnaire) is a creative term incorporating the genre Rap, of course the '-' separates the two so the audience can understand the pun. The term rapid means 'happening in a short time or at a great rate' I feel this is an appropriate name as the magazine will be quick yet efficient. Synonyms of the word Rapid are lively, fast and quick. I feel this is also suitable as the information is delivered at a fast pace and the information is brief but informative. Lively brings some character to the magazine aswell. The colours I also think would go well with the chosen Red, Black and White colour scheme therefore ultimately I'm quite pleased with this brand.

Cover Ideas for Magazine

With the audiences ideas for the questionnaire and what I personally think would be best, I have decided to choose a red, black and white colour scheme for my magazine. This is a typical colour scheme for this type of magazine so I'm very confident that this colour scheme will bring out the genre also. Colours like yellow and pink I would not have deemed appropraite for such a genre of music and would not think would attract my specific target audience of men aged 16-45.

In terms of clothing, I feel my cover star will have a very modest but inviting look. I say this because I don't intend my cover star to wear flashy and shiny clothing but flashy and shiny accesories. I would preferably see my cover star wearing a plain black t-shirt with a gold chain to show the wealth but also as chains are quite popular and worn by a lot of participants in the industry. I feel plain coloured clothing, like the emotion of the cover model, will not reveal anything. The model is to also keep a serious face not revealing signs of emotion and connoting the idea of seriousness and individuality. I feel plain coloured clothing also does this, especially the colour black.

A chain like this would be preferred for my model however any gold looking chain would be appropriate. I wouldn't want the model to look too flashy or 'over the top' as I feel that would take away the purpose of the magazine as its not about the clothing but the music. I also don't feel it efficient for the model as it gives off the impression that the only benefit of this industry is for the wealth, money and riches which is not a good message for the younger readers.
I may decide to give the model multiple chains but this depends on how I feel this looks when the pictures are being taken.



Hats are a typical accessory also when it comes to magazines or even artists of this genre. Especially snapbacks. This particular snapback of the 'New York Yankees' is worn by a lot of people in the industry and I feel this will give a recognisable and identifiable image if my model was to wear this. This also gives a more cooler outlook of the model especially with the gold chain. As mentioned before, I feel the accessories worn with clothing will outbring the genre more than the clothing itself.

Audience Questionnaire Results

After making my questionnaire I asked 15 of my colleagues ,who all accepted, to tell me their preferred answers to my following questionnaire. Of course some options are not exactly options I would have chosen, nonetheless, I respect my audiences opinion and intend to take them on board as I create my magazine.


1. For a Music Magazine of a 'Hip-Hop/Rap' genre, which name seems a more appropriate Logo/Title?

• RAPid - 7
• Hip-Rap (combining the two)- 3
• Beatz- 4
• Rap Read
• Rap Ready- 1

2. What would be a sufficient price for you to buy a general Hip-Hop/Rap Magazine?

• £2.50- 5
• £3- 7
• £3.50- 3
• £4
• More than £4+

3. Which colour scheme would deem more appropriate and inviting for this magazine?

• Red, White and Black - 6
• Gold and Black - 6
• Green and Red - 1
• Blue,Yellow and White - 2

4. What would you like to see featured in this magazine?

• Upcoming Artists - 2
• Quizzes/Games - 2
• Upcoming Festivals, Gigs etc - 3
• Behind the Scenes - 2
• Competitons for Tickets etc - 6

5. Would you like posters in every issue? (It's a monthly magazine)

• Yes - 14
• No - 1

6. If no, how often would you like them?

• Less frequent than every month - 1
• Never

Audience Questionnaire

1. For a Music Magazine of a 'Hip-Hop/Rap' genre, which name seems a more appropriate Logo/Title?

• RAPid
• Hip-Rap (combining the two)
• Beatz
• Rap Read
• Rap Ready

2. What would be a sufficient price for you to buy a general Hip-Hop/Rap Magazine?

• £2.50
• £3
• £3.50
• £4
• More than £4+

3. Which colour scheme would deem more appropriate and inviting for this magazine?

• Red, White and Black
• Gold and Black
• Green and Red
• Blue,Yellow and White

4. What would you like to see featured in this magazine?

• Upcoming Artists
• Quizzes/Games
• Upcoming Festivals, Gigs etc
• Behind the Scenes
• Competitons for Tickets etc

5. Would you like posters in every issue? (It's a monthly magazine)

• Yes
• No

6. If no, how often would you like them?

• Less frequent than every month
• Never

Who is my Target Audience?

In my audience questionnaire, the audience response is essential to my final, chosen design of the magazine. I plan on asking my audience and fellow students about what they would like to see in a magazine and what I can include to make the audience more widespread. I intend to have a variety of opinions on the colour scheme, the contents and the price and with the results from this questionnaire I hope I can make a sufficient magazine that will be engaging for all and yet also meeting the audiences needs ultimately.The audience will widely contribute to this magazine and their opinions will be a main focus point when creating it. The main audience for this group will vary from teens to middle aged or just generally fans of the hip-hop/rap genre. Of course not all of the audiences preferences will be taken on board however I would hope to try my best to meet all of them. When it comes to the colour scheme I would not be able to include all colours as that would be a disaster!

The type of audience may differ between the ages of 16-45 and predominantly the male genre however all genders and ages are able to read if the genre appeals to them. I feel that in the modern day hip-hop genre that is the usual or stereotypical age range that listen to the music. I hope to mainly aim at this age range but also try not to single out any people who are not..
The publishers of magazines in the genre like Vibe etc are 'Intermedia Partners' and 'Spin Media'. Therefore I'd also preferably like to aim for these publishers ultimately also. The total circulation for Vibe magazine for Vibe Magazine in 2011 was a total of 301,408.

My target audience despite the age range would be those interested in the hip-hop genre, fans of specific artists or those wanting to get involved in the industry whether that be on screen or off. The audience play a big part of my magazine therefore their responses will contribute and help me greatly in the process. They will hopefully be intrigued by the information the magazine would have to offer due to them supposedly being fans of the genre.

Small Magazine Comparison

Star Image Prezi

Star Image

This drawing shows the main faces in the Hip-Hop/Rap industry. The various artists are known for having originality and a sense of rebellion as it gives off the impression of individuality to their genre.. the only other popular genre to this would be rock/heavy metal. As you can see the artists 2Pac and The Notorious B.I.G ''Biggie'' are predominantly larger as arguably they have made the biggest contribution and impact to the industry to this day. Other famous faces among the likes of :

• Jay-Z
• Run DMC
• Snoop Dogg
• Ice Cube
• Eminem

can also be identified in the photo. This photo however only shows a handful of hip-hop/rap artists, and although these may be the most known of the genre, there are many more contributors to this successful genre of music.

It seems consistent that all the artists are not exactly wide-smiled and gleaming teeth, in contrast, they seem to have a stern exterior and approach which gives a more serious outlook to the audience that gives the impression that what they do is much more genuine and done for a clear purpose. It would be very unusual for people in this genre to be having their hair in pigtails, skipping on fields and cuddling teddy bears as that is not the idea or impression they give to their audience through their music or through the media.